TINGE STUDIO worked with Abe Dua, a hand-made soap brand, to create a packaging design highlighting the Indigenous Ghanaian communities that help the brand. The packaging design features an artisanal African sense of authenticity. It features visuals that act as a nod to the country’s Kente cloth and their traditional hand-woven patterns used across West-African history, philosophy, and religion. The cheerful colors and patterns reflect classic Ghanaian art, further visualizing the brand’s roots.
About the brand Drawing from Ghana’s rich & complex history of hand-made bar soap, Abe Dua puts forward a new, altogether ingenious approach to body care: keep it simple. With the help and support of indigenous Ghanaian communities, the brand has revived some of the region’s oldest recipes and perfected the way to mass-produce them, resulting in an organic, sustainable, cruelty-free and responsible beauty line that gives back to Ghanaian society that had helped the brand come together.
