Robot Food brings new life to Co-op’s baby care range by creating an adorable packaging design solution with bold colors and playful characters.

“Bundling adorable charm and millennial values, the new range looks to put a smile on the faces of parents and their little ones.

Co-op approached Robot Food to get to grips with a new generation of parents and rebrand its baby care range. The new range needed to provide customers with a credible own-label alternative and encourage a wider shop, the aim being to grow category sales and engage shoppers.”