Vibranding designed the sleek packaging for Vitbot, a unique reusable bottle that aims to bring you an efficient and visually pleasing way to enjoy any beverage.
“The essence of this product is its shape: an ovoid reusable bottle which vitalizes the liquids it contains. Besides tweaking the logo, the managers of the Californian company Vitbot asked us to rebuild their identity, redo their packaging, restyle their website and rethink their communication strategy. A comprehensive branding job to unify the brand’s form.”
“A message for everyone – The first piece that had to fit was the brand message. Did it want to continue preaching to the converted? Or did it want the general public to understand that the shape of a bottle is crucial to the state of the water it contains? Did it account for people being increasingly more aware of natural geometry and biomimesis? And, above all, did it account for the fact that, thanks to that ovoid design inspired by the forms of nature, they had achieved a highly appealing product? Fortunately, they were aware of all that.
