Can Packaging Design Influence the Taste of Food and Drink?

Published

September 18, 2017

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Packaging design aims to break from the noise on the shelf to capture our attention. It’s purpose is to create a “sensory” gap to incentivize us to:

But what if packaging can do more than that? Would a beverage taste better if we purchased it in a glass versus a plastic bottle? Can food packaging and design influence our taste buds after we purchase the product?

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.