Terra Verde is sweet, sustainable honey you won’t be able to resist. With bright packaging and simple icons, it makes a bold and confident statement to stand out among a plethora of other options. We spoke with Lauro Machado at Estúdio Insólito to learn more about the story behind Terra Verde Honey’s design, managing an ultra-low cost production, and the impact the new look has had on the honey’s sales.

Estúdio Insólito: At the beginning of the project we outlined four main goals.

For the first challenge, our proposal was to create a package that despite having a minimalist general appearance, has layers of elements that give meaning and also pass the idea of care with details. And, as we create this proprietary contemporary and friendly aesthetic, we speak directly to the public that usually attends local product fairs in Rio de Janeiro.