You’ll never run out of choices in the frozen desserts section, so how can an established brand revive its look to stand out? For Häagen-Dazs, it meant going to the heart of what they believe in when they make their products. CBA just weaved this new future for one of our favorite pints of ice cream goodness, and the results are mouthwatering. New, crisp packaging makes the entire line of premium ice creams look more cohesive, and the lovely illustration that looks almost like a stained glass window actually tells consumers a story about the brand.
