Andino Cement

Published

July 4, 2016

Filed under

Cement literally makes up the foundation and materials for homes, stores, and other buildings, and Andino Cement’s new packaging expresses strength and beauty at the same time to generate consumer trust. After all, buyers want to have complete confidence in the building materials they use. Andino Cement’s redesign, led by Brandlab, steers away from sterile construction material packaging and instead gives it a bold new look that says a lot about the brand’s personality. Using images of the Andes and Peru, it also expresses a deep pride in where the materials themselves come from.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.