Sexual wellness packaging has spent years being designed to be hidden in the depths of cabinets and night table drawers. Vira, however, is designed by Super Spicy and found the option that nobody else was brave enough to take. The outer cartons wrap full-bleed close-up photography of skin and lips in warm blush tones for Ember and dramatic storm cloud imagery for Monsoon. 

The typography is confident, and on the bottles themselves, the frosted glass and matte finishes carry that same diffused softness, with the Ember arouse oil in frosted clear, the Bloom play oil in a muted sage, and the Monsoon sex serum in a deep ocean blue, each color coded to match the emotional temperature of its name. This is what happens when a brand treats sensuality like a wellness product rather than a novelty.

Badal Patel, Founder and Creative Director of Super Spicy, answered a few questions about the design below.