• Design studio Wedge refreshes Stone & Skillet as it expands into more retailers.
• The redesign delivers a more sophisticated yet approachable look, centering on the cast-iron skillet for distinctiveness.

English muffin brand Stone & Skillet started with a 1,000 dollar investment in a mixer and some flour. From its humble beginnings in 2013, the brand, co-founded by brothers Dan Crothers and Kyle Meekins and now helmed by another brother, Cam, as CEO, Stone&Skillet has become a certifiable hit and can now be found in retailers like Whole Foods and Gelson’s. Take that, Thomas’ English Muffins!

While Stone & Skillet has grown tremendously, the branding has also grown stale, and the brand’s ambitions for continued growth demanded a fresh brand identity. So, they enlisted the talented folks at Wedge to better stand out visually, increase shelf presence, and build an extensible presentation for future expansion.