Bish Is a Nutrition Bar That Finally Speaks to the Girlies

Published

April 3, 2026

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Bish is a bold, hormone-health nutrition bar that uses vibrant, identity-driven design to move away from clinical wellness aesthetics.
The Working Assembly created a striking 60s-inspired visual system with bright colors and oversized, expressive typography.

Wellness branding has long borrowed from the visual language of the pharmaceutical world.

It’s the easy, obvious choice. Think all pale palettes and blunt minimalism, but Bish has a design that’s far bolder, aligning itself with a broader cultural turn toward identity-driven design.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover