• Manomasa Popped corn chips encapsulates the joy of Latin-American design and culture in its vibrant, celebratory packaging
• Derek&Eric have brought the brand to life with illustrated motifs and bold colorways

Latin-American art and design isn’t short on visual splendor, but the papel picado motif has always been my personal favorite.

Snack brand Manomasa has leveraged papel picado as a design element in its new packaging, which might not feel the most original or innovative—papel picado is already iconic, after all—but that doesn’t matter. You can do no wrong with the celebratory energy of the papel picado as far as I’m concerned, which works equally well as a vibrant visual cue and cultural signifier.

From agency Derek&Eric, Mano Meso encapsulates the joy of Mexico in its corn chip packaging, especially in its newest color ways released for the brand’s two newest flavors: fuchsia accented by canary yellow for the jalapeño barbecue, and Kelly green accented by lavender for the sour cream and spring onion. This redesign is even brighter and bolder than its predecessors, while still incorporating the established brand pillars, such as the illustration style and the pair of dancers above the wordmark.

This packaging feels like a party, and I, for one, would love to attend.