• PepsiCo’s bubly Wine Refresher reimagines its sparkling water brand as a light, approachable wine with playful typography and vibrant colors.
• The design bridges non-alcoholic and alcoholic spaces, creating a casual, grab-and-go wine experience.

There are some brand extensions that happen that just feel expected. Like Graza moving to a spray oil. Or Ghia having launched a non-alcoholic sparkling wine-inspired product. But this one brings a playful twist that instantly catches your attention. 

With bubly Wine Refresher, PepsiCo evolves its well-known sparkling water into a light wine, keeping its signature personality while stepping into a new category.