The fast food category is overwhelmed with minimalistic design and loud colors, but TANGRA opts for maximal narrative and unapologetic visual noise. The brand’s packaging, designed by Kuba&Friends, treats fast-food design like graphic theater.
Bold, condensed lettering feels like vintage cinema posters and Eastern European signage. Saturated reds, greens, and yellows collide with confidence, signaling heat, spice, and movement. Illustrated characters appear mid-action, rendered in a flat, folkloric style that hints at regional storytelling traditions.
