The Dieline gets the chance to sit down with the design team at Backbone Branding, winners of 1st Place Fresh & Prepared Foods at The Dieline Awards 2015, to talk to them about their design process.
1. Congratulations on winning 1st place Fresh & Prepared Foods at The Dieline Awards! There were a number of wonderful designs this year. What, in your opinion, sets apart a good design from a great one?
There is a difference between good design and the great one, and it is a purposefulness.The quality of great design is mirrored exactly in the purpose and content that serve for creating something great in this sphere, which maximally express the brand essence.The great design should always be structured around a content. It is never self-purposed; otherwise, it is fated to downfall.
