Student Week: Crafting Elegance Down To Every Drop

Published

September 1, 2023

Filed under

Food Packaging, Student & Concept Packaging

Vinegar Co. is a conceptual microbrand brought to life by student designer Allie McElwee as part of Pratt’s Prototyping & Production course. With meticulous attention to detail, this microbrand redefines vinegar packaging. Channeling a casual yet refined typographic approach, the labels exude a refreshing informality, setting Vinegar Co. apart from the rigidity of conventional vinegar brands. Soft pastel hues embrace the Boston Round Bottle and Carton, harmonizing with McElwee’s dielines, production files, and tangible prototypes. This packaging design radiates innovation, promising a future where Vinegar Co. could flourish on shelves.

Editorial photograph

Student Project for Prototyping & Production at Pratt. Created microbrand concept, dielines, production files, and physical prototypes for Boston Round Bottle and Carton. Features Sku’s for Apple Cider Vinegar, Red Wine Vinegar, and Champagne Vinegar. Software Used: Adobe Illustrator, Keyshot

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover