Given the success of the film Barbie and the enormous marketing push behind it, it’s little wonder that brands and organizations not officially associated with the movie are still finding ways to be a part of the conversation.

But one well-intentioned collective of creative activists might have made a misstep in joining the pink fray.

An organization called the Barbie Liberation Organization (BLO) recently released a series of press releases and videos, including one featuring actor Darryl Hannah, which were purportedly from Mattel and public relations firm JPR announcing that all of its toys will be plastic-free by 2030, starting with Barbie. Additionally, they announced a new line of dolls modeled after activists like Greta Thunberg.