TNKR Design worked with Wavvy Bath to create a packaging design system for its bath soak products that inspire consumers to take the time to slow down. The packaging system leans into psychedelic illustrations that help the brand expand on the playfulness surrounding bathtime while also leaning into the uplifting nature of the product’s scents. The bright colors extend the livliness thrrough an optimistic lens.

Bath culture has been around for ages but society has changed. People are busier than ever and feel pressure to have, to do, and to be it all. We rarely take time to care for ourselves. After feeling this during a pandemic, Hillary and Candace came to us wanting to start a self-care brand that encourages you to take time for yourself without feeling pressure or guilt.