It’s critical times. Single use plastics are filling up our oceans. Tons of textiles are being burnt or buried. 2016 Pia Walter and Josephine Alhanko, the founders of Reused Remade, set out to create a more sustainable shopping bag. Eventually they found a neglected high-quality fabric – discarded hotel linen. They decided to give these threads a second chance.

Up-cycled bed linen get a new life as shopping bags, replacing plastic bags at Sweden’s largest retail stores. For leisure activities, the sheets are made into beach bags or string bags for sports, while old towels get transformed into beauty products.