Typically, olive oil is packaged drenched in earthy, green hues, yet, BUENAVENTURA designed Blanco’s olive oil packaging with a much beachier aesthetic. Inspired by Land Rover’s paint catalog in the ’80s, the whites, blues, and creams create a new packaging system for the olive oil industry. Plus, with the minimalistic type treatment, the bottling system turns into a piece of art instead of an object to sell, thoughtfully placing Blanco’s packaging on shelves as a type of exhibit.
Blanco, a family dedicated to farming since 1867, asked us to create a new visual identity that would constitute a graphic redefinition of their extra virgin olive oils. We proposed a complete change of image to reflect the quality of their oils and the exclusive selection of their fruit in each harvest. We wanted to reflect this way of selecting the best plots of each variety in each harvest in visual terms.
