Based in the South of France, ium! is an ice cream brand with packaging designed by Brand Brothers. The fluid lettering paired with creamy, rich hues reflects the product visually, inspiring consumers to treat themselves to a decadent dessert.

Ium! is a brand of Frigexquis, and has been producing sorbets and ice creams from Gigean, in the Hérault (South of France) since 1995. Elaborated from local products, the brand proposes a small quantity of flavors, experimenting with original blends. In this context, Ium! approached Brand Brothers to rethink the brand’s graphic identity and the design of its jars.