Caserne Reimagines Allo Simonne’s Identity with Bold Embossing

Published

July 30, 2024

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Allo Simonne’s new product line gets a fresh and minimalist design by Montreal-based Caserne, featuring bold embossed numbers representing cacao percentages and a refreshed logo.

“Allo Simonne wanted to use their new product line as an opportunity to revamp their identity and packaging. The numbers embossed on the boxes represent the cacao percentages of the chocolate bars. With the updated logo, vibrant color palette, and quality printing finishes, the new packaging is now more aligned with the brand’s standards. Its simplicity stands out on the shelf as the competitor’s packaging is often illustrative and visually busy.”
– Caserne

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.