Emil Brolick, President and Chief Executive Officer said:

Wendy’s brand transformation is re-energizing all of our touch points with consumers. We’re transforming our brand – from bold restaurant designs to innovative food that consumers want, to improved customer service. This exciting evolution of our brand reinforces our mission to position Wendy’s as A Cut Above. Every brand evolves over time to maintain relevance with consumers. We’re transforming our brand to signal a new dynamic company that’s listening and responding to consumer needs.