Design agency GL*TCH created the packaging system for Featforskin. The result is a highly fluid, innovative packaging system that values bold color gradients and the exploration of quirk. The design is ideal for the GenZ demographic through elements such as unique color combinations, interesting textures, and exaggerated typography.

We applied the “fluid” concept to the logo and key visuals. Using a blast of bold gradient colors to show the brand’s quirkiness and the freedom to choose the right combination of skincare for your skin.

Promotes a fluid and non-conforming definition of beauty, the objective is to make an inclusive skincare brand to break the beauty standard for young millennials.