Take one look at the functional beverage market, and you’ll find packaging that feels youthful with bright colors, straightforward typography, and quirky illustrations. ROOK/NY worked with Shrubbly to create a new packaging system that feels more crafted and timeless. The use of dark black can paired with tasteful illustrations of the ingredients, and thoughtfully paired type systems create a more reflective aesthetic.

Shrubbly, founded by Matt Sayre in early 2020, was established on the basis of turning old-fashioned Shrubs into a modern functional beverage. The process of creating ‘Shrubs’ preserves often overlooked fruits and berries with herbs, spices, and vinegar. Shrubbly combines the crisp, refreshing flavor of Shrubs with a lightly carbonated water, and in turn, creates a natural, benefit-driven beverage option. This had been a dream of Sayre’s since he first purchased his Burlington, Vermont family farm in 2010.