Domino’s Unveils ‘Mind Control’ Pizza Ordering App, 80s-Themed ‘Stranger Things’ Box
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Promotional tie-ins for the hit Netflix show Stranger Things are in full swing now, and pizza chain Domino’s is the latest brand to unveil its collaboration with the streamer. Domino’s app brings the Hawkins National Lab to fans, giving customers the ability to order pizza via “mind control” and retro, 80s-inspired packaging.
Domino’s app takes users through an immersive tour of the Hawkins Research Lab. Users can find easter eggs and use “telekinesis” to move objects around and order their favorite pizza. It’s not really mind control, of course, but instead, it’s clever coding that uses smartphone technology with facial recognition and eye-tracking. App users will need a Domino’s account and a saved favorite order to order a pizza.

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