Canned whipped cream is incredibly convenient, as well as delicious. While other snack classics have seen modern interpretations with better ingredients or reformulated to be healthier and compatible with vegan, keto, and gluten-free diets, canned whipped hasn’t seen much innovation.

Whipnotic is one of the latest brands putting a modern twist on a beloved treat, elevating co-founder Lori Gitomer’s beloved topping with a gluten-free and keto-friendly recipe that incorporates a flavor swirl with the dairy-based whipped cream when dispensed. Plus, they have a new, patented whip cream can with different pressurized compartments inside and a unique nozzle that dispenses the components together.

The branding and vision were conceived and developed internally by Gitomer, her sister and co-founder Tracy Luckow, and co-founder Elissa Harman. Whipnotic then turned to Doulas Bouton and his team to help design the packaging.