Le Moné Is Reimagining The Traditional Pre-Meal Apéritif Ritual

Published

Le Mone’s packaging is contemporary, and the aesthetic blends the sophistication of a luxury cocktail and the approachability of your classic Meyer lemon. The white label with a bright yellow graphic and light blue detailing representing the blue agave within feels fresh, welcoming, and reminiscent of the ease of a warm summer day. Designed by Denomination, this is a bottle that comes with the liberating sense of vacation.

Editorial photograph

This contemporary apéritif balances the complexity of a fine cocktail with the familiarity of bright Meyer lemon and 100% organic blue weber agave to create an effortless, everyday libation that promises clean refreshment. Made with New York Farm wine and California brandy, this low-alcohol, low-sugar, and low-calorie beverage is a more mindful alternative to bitter apéritifs. NYT’s call it a drink that “has enough bright, citric flavor to cancel winter.”