London-based design agency, Straight Forward, designed the rebranding for the fine nut brand, Squirrel. The refreshed branding system still highlights the high-end aspect of the brand while maintaining the experience of the product. Plus, the new packaging system appropriately appeals to a younger generation of consumers while still showcasing its premium, gift-giving nature.

We were asked to reinvent this premium nut brand while celebrating its legacy and heritage, ensuring it appealed to Gen Next and the food obsessed – it also had to be gift-worthy, drive taste appeal by hero-ing the exquisite flavours, ingredients, and creation methods.