Arobase Creative designed the packaging for Chili Maven, a startup food brand working to open the UK’s eyes to the vast amounts of chili. By utilizing bold colors inspired by Mexico’s spirit, the brand has authenticity in mind. It’s also refreshing to see how the brand is inspired but stays away from overused cliches and stereotypes instead of creating a brand that feels genuine and reliable. Additionally, the label has a large portion of white space that creates a minimalistic aesthetic that’s more than welcome.
Chili Maven is a start up food brand, on a mission to bring new and exciting products into the UK market, inspired by the flavours of authentic Mexican recipes and chilli peppers. With over 4000 varieties of chilli globally – yet, in the UK, only a handful are known.
