MORE Water is a conceptual brand whose goal is to inspired kids and teenagers to drink more water. Where most water brands are neutral and straightforward, MORE goes above and beyond. It’s colorful, bold, fun, and almost positioned as if it were a sugary drink. Although I’m not a teenager, I would likely up my H2O intake if it looked this fun.

Kids and teenagers between ages 6-19 aren’t drinking enough water as part of their fluid intake. The Harvard scientists who turned up the finding were initially looking into the consumption of sugary drinks in schools and looking for ways to steer children toward water instead — a much healthier beverage.

I wanted to address this issue by creating a water brand that positions itself like a soda brand to appeal to that demographic. This will encourage and help increase their water intake. The goal is to make it look overtly like a sugary drink than a regular bottle of water.