The unveiling of The Duppy Share’s glow-in-the-dark Share Spiced is a masterclass in how to captivate a younger audience with an unexpected twist. We’re loving the way this rum brand can move seamlessly from day-to-night, while looking sophisticated and cool.
The Duppy Share, the UK’s #1 selling premium rum brand has announced the launch of The Duppy Share Spiced in the UK, with design by branding agency B&B studio.
The Duppy Share Spiced is the brand’s first new line extension following B&B’s creation of The Duppy Share brand in 2015. The new spiced variant builds on B&B’s original identity for The Duppy Share Aged, which enabled the brand to both find market share and re-shape the long established rum category. It’s a thriving sector – rum sales in the UK hit the £1 billion mark in 2018, with the WSTA* citing consumers’ interest in craft rum as a cause for the rise.
