Campari is an alcoholic aperitif with intense citrus and spicy flavor that is also known for its bitter bite. It’s relatively low alcoholic content, and “little goes a long way” taste, makes it an ideal base for a refreshing cocktail, like the classic Campari Soda, first bottled and sold in 1932, a very early pre-mixed ready-to-drink (RTD) cocktail.

Besides the deep crimson hue, Campari Sodas are known for their distinctive and stylish conical bottle, designed by artist Fortunato Depero, which has gone on to become an icon. Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.