10 Questions With Branding Expert Joe Duffy

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“The future, as ever, belongs to the fearless.”

It seems that Joe Duffy has his sights set on the future, both for his clients and for his company. As Chairman and Chief Creative Officer of Duffy (formerly Duffy & Partners), he has designed some of the world’s most iconic brands — Coca-Cola, The Islands of the Bahamas, Jack in the Box, Susan G. Komen for the Cure, and Mall of America, just to name a few. Duffy has successfully been in business for over 30 years, and this sort of success happens for those who truly understand the world of design and accept that it is ever-changing.