Herefor Studio and April Wachtel’s packaging design for Cheeky Cocktails visualizes the brand’s mission to simplify the craft cocktail experience. Cheeky Cocktails, founded by mixologist and cocktail instructor April Wachtel, introduces a range of premium all-natural cocktail mixers that revolutionize home mixology. The packaging elegantly communicates the brand’s commitment to effortless enjoyment, allowing consumers to create sophisticated cocktails without the labor-intensive process. With a lineup of shelf-stable syrups and juices, such as Espresso Syrup, Honey Ginger Syrup, and Agave Syrup, the design artfully guides consumers in crafting professional-grade drinks like Espresso Martinis and Tommy’s Margaritas. Herefor Studio’s packaging strikes a harmonious balance between Cheeky’s aspiration for accessible luxury and the growing demand for premium options in the evolving landscape of home mixology.

Cheeky Cocktails, a premium all-natural cocktail mixer brand founded by mixologist and cocktail instructor April Wachtel, is here to take the “labor” out of craft cocktails for Labor Day with their new line of party-sized syrups and juices available on their website and in select bars and retailers as of today, August 23rd.