Zamora Homemade is all about enjoying homemade food. They use natural ingredients in traditional recipes and add a modern twist. Zamora shows its strongest side is character and commitment with the present, without ever losing sight of its traditions. A brand that seeks to be young, but with a clear trend towards maturity.
“Create a new range of packages that would be easily scale as new products will introduced and with a recognisable design system to built a strong visual communication. The goal was to create an engaging packaging solution for a diverse range of consumers. Not only the male target as always see in this kind of product but also we want to achieve the whole target health conscious market such as moms, females, athletes, families and the young/student market who were looking for high protein snacks.”
The design has a mix of traditional elements with a contemporary fresh design whilst also having a premium and universal packaging design. The simple shapes of the letterforms are juxtaposed alongside the very organic pattern design. We work hard to create an iconic connection through the pattern design, because this Pattern we use it as part of the main visual communication of the brand. With this solution we want to generate an eye contact with our consumers just in a few seconds.
