Brand extension alert! Sterling Brands has designed the packaging for the facial cleansing range by Kleenex.
Kleenex has long been associated with facial tissue and now they are moving beyond this core offering and into the world of facial cleansing. This new range of products includes exfoliating cushions, moist facial wipes, cotton soft pads, moist eye make up removers and shine away sheets featuring innovative fabric-based technologies. Each product has been ergonomically designed utilizing Kleenex’s textured multi-layered fabric, and gentle cleansers infused with a pro-vitamin complex for noticeably healthier looking and feeling skin.
“The packaging was holistically designed to deliver on the cues of beauty, while still staying true to key core equities of the masterbrand. High-quality, refillable dispensers cue the quality of the product inside, while simple bellybands carry the branding that can be removed after purchase.”
