It may seem like another age agoâor even a different timelineâbut in late 2018, before the first wave of COVID, a brand emerged that so encapsulated the millennial experience, as much as a beverage can anyway, that it became, perhaps, the harbinger of an age of marketing to adult millennials.
That brand is Recess, of course. Taking advantage of the broader acceptance of cannabis as a therapeutic herb and the hectic lives of millennial-aged consumers, Recessâ blend of CBD and other natural supplements took the market by storm, offering them something decidedly cool, calm, and collected.
You can also credit part of its success to its brand design. Not only does Recessâ value proposition resonate with stressed-out Millennials looking more for a relaxing drink than a buzzy one filled with sugar and caffeine, but the soothing branding is also attractive to this target consumer.
