At Dieline, we’re big fans of Australian toilet paper brand Who Gives a Crap. Thus, we couldn’t help but squeal with delight when we saw their newest toilet paper, The Play Edition. This edition features adorable flat-style illustrations for the toilet paper wrappers, making for a stackable solution that can be played with to create all kinds of fun characters.
“Who Gives a Crap, is an Australian toilet paper company that builds toilets. They produce environmentally friendly toilet paper, paper towels and tissues and donate 50% of their profits to help build toilets for those in need. To date, they have donated $1.8 million to charity. We were commissioned to create a special edition of their premium toilet paper, The Play Edition, for the global market.”