Universal Favourite‘s packaging for WHEN strips away excess, leaving a design that’s deliberate and introspective. The muted olive exterior, punctuated by soft neon typography, creates a striking contrast that’s grounded yet forward-looking.

Embossed details, like the subtle circular motif, allude to cycles, time, and fertility without being overt. The typography is minimal but firm, reinforcing trust and clarity. Every detail, from the perforated reveal to the soft matte finish, invites interaction with a sense of quiet confidence.

Joy Li, the designer at Universal Favourite, shares more about the thought process behind the intentional packaging design below.