Every brand wants you to know that they are sustainable. Or that theyâre, like, figuring it out. Really. They are.
The problem is that there are untold numbers of brands who talk a good game about the one time they had a corporate outing for a beach cleanup and how they maybe turned all of the plastic bottles they found into a park bench or some such nonsense. And all the while, theyâre more than happy to keep selling you beverages packaged in virgin plastic.
However, there are a few brands that want to get it right, and itâs something thatâs echoed throughout every part of their business.
