Creating a Standout Brand Name with Miller Design Agency.
Deciding on a brand name is no easy task. Sure, we’ve all heard of some of the outrageously named products and services that didn’t exactly stand the test of time or were an embarrassing laughing stock in the market. But even if you’re able to avoid some of those major pitfalls, a poorly-chosen brand name can make or break the success of your brand.
It’s time to break down the key attributes that define a brand name. No single attribute is inherently “right” or “wrong”; rather, each one influences a name in a specific way. Designers and brand owners can take specific measures to lock in a powerful and effective brand name—one that entices consumers, clearly expresses the brand, and makes a memorable impact.
