The brand experience is entering a new dimensionâquite literally.
Maybe you believe the metaverse is the future as we know it, or perhaps you think itâs merely a glorified video game. Either way, this cyberspace is as exciting as it is confusing.
While itâs easy to dismiss the metaverse as Mark Zuckerbergâs ramblings, the metaverse is just as squishy and difficult to define as the internet was in the 80s and 90s (just ask Bryant Gumbel). The public may be hesitant to change and adopt new technology, but if the rise of the internet taught us anything, itâs that we canât simply ignore itâespecially brands and designers.
