Braue designed the unique and macabre-inspired packaging for Voodoo Priest, a special mysterious rum that comes with a great backstory.
“Originally, Voodoo Priest was intended to serve as a Christmas present for clients and production partners of the German-based brand agency Braue.
As it turned out the interest and demand for Voodoo Priest significantly increased from that time on. Thus Voodoo Priest was established as a standalone product distributed by Copper & Brave which was specifically founded for this purpose. It was built around a mysterious brand story about two company founders named Gabriel Copper and Tyler Brave, who travel through time and space in an alternative steampunk world, returning with rare alcoholic artifacts from dangerous time expeditions into their parallel universe of a Victorian-like England.”
