A really nice dessert is always great on its own, but it’s always better if it comes with breathtaking visuals, like the freaky psychedelic wrappers for New Zealand panforte brand Tusca. This Italian delicacy is kind of like a thick, spiced fruitcake, usually filled with chunks of nuts, bits of fruit, chocolate, or marzipan.
Tusca’s design is a beautiful setup for the experience of eating one with abstract, painterly swirls straight out of a Jackson Pollock piece. Different earthy palettes show up for each flavor, and they almost feel like an invitation to consider how the panforte inside might taste. Hues of red and purple swirl through the Fig & Hazelnut wrapper, while beige bubbles up between red and green streaks for Marzipan. The logo is a robust, angular serif, while the rest of the text steps back with clean, sophisticated sans serif.
