“Tuned Pale Ale is a product by Philadelphia based designers Matt Braun and Chris Mufalli that explores the musical affordances in everyday objects and promotes social spontaneity. While drinking beer, people become musically encouraged and often start making start making music with objects around them. This product aims to promote more of this type of social interaction. Tuned Pale Ale helps to inform users about the musical qualities of existing bottles and to make the bottle a better instrument. A clearly marked graphic on the side of the label shows a user what notes can be played at certain levels of liquid by blowing across the top.”