Being prescriptive enough in design, while adding an approachable flair is what sets Truu apart from other health brands. The straight-forward design and serif font bring a level of authority and respect to the design that makes consumers trust in the science of the product. It’s that stunning cursive that is splashed across the bottle that really brings home that this supplement brand is disruptive and special.

The brand’s main objective is to connect with their community by improving their habits towards a healthier lifestyle, to achieve this, they design highly effective products to meet their objectives.

Ruled by a simple philosophy: “Natural ingredients of the highest quality , without unnecessary fillers, without sweeteners and without artificial flavors”, Truu equips the members of their community with the best tools to achieve every day a better version of themselves .