In recent weeks, we’ve seen plenty of tech CEOs and business leaders grovel at the feet of incoming President Donald Trump. Armed with many-zeroed checks, the removal of site-wide fact-checking, and the promise of “free expression,” i.e., whatever racist language folks feel like letting loose, it’s been a few banner weeks of ring-kissing and back-scratching to curry favor with the new-old boss.

Not to be outdone, even Coca-Cola decided to get in on the ass-kissing, with chairman and CEO James Quincey personally hand-delivering a commemorative bottle of Diet Coke, apparently the first ever given to an incoming president.