For children and even a few adults, brushing your teeth is a chore that must be done twice a day as recommended by your dentist. On top of that, you’ve got to floss those pearly whites and gargle some mouthwash every now and again just to keep things in tip-top shape. Plus, good breath is a beautiful thing.
Premium oral care brand Equre wants to flip the script and change the way you care for your teeth. To convey that message, Equre enlisted Russian design agency Repina Branding to develop the creative concept “Cult of a beautiful smile.”
To bring the concept to life, they strayed from using traditional toothpaste tubes and opted for packets that come in slim, cylindrical containers which doubled as a travel case for your toothbrush as well.
