A soda concept that Twiggy would definitely approve of. Incorporating bold Pop Art statements, it gives off a fun and carefree vibe—perfect for picnics in the park or an afternoon pick-me-up. We spoke with designers Laura de Miguel and Alejandra Martínez about how the 60s influenced their work and why you shouldn’t shy away from history when creating the designs of today.
Laura and Alejandra: This student project is about a redesign of Wink’s soda. So, firstly, we studied the brand and its history, so we could know what was the most attractive and inspiring skill that we could take as main concept. So, we inspired on its origin from the 60’s. We took the powerful vibes from the swinging London movement, the strong colors, the dynamic patterns used in fashion and graphic design, and also the printing failures that were used to happen in that time.
So, we started sketching different layouts that could work out. As we decided one option, we developed three patterns and a energetic branding that could compete in a linear supermarket, using pop colors which made the highest impact like “WOW, surprise! There’s Wink!” As the combination was okay, we translate the formula to other types of packaging. And, finally, we had the best result.
