530 Craft Beer is a trippy 70’s inspired design that uses curved lines to create a surreal brand experience. The striking color schemes and decidedly unique label shape make this craft beer a cut above the rest. The wavy nature of this beer design hints that it’s best sipped on the beach, taking in the beautiful scenery.

530 Craft Beer is the result of a school project for Collateral Design, in which we were asked to create a product for the consumer industry. I chose to create a craft beer that is bold, recognizable and doesn’t take itself too seriously.

Naming & Slogan